The Challenge

To develop a high-volume video production strategy for 10+ consumer electronic product launches spanning multiple retail partners (Target, Walmart) and engagement channels (YouTube), while maintaining cohesive brand voice and quality globally with an annual budget of $500k.

My Role & Strategy

As Head of Visual Production, I developed a visual brand strategy to standardize all lifestyle imagery and product renders globally, which was applied to all Account Growth videos.

Strategy centered on:

• Team Management: Directing a team of producers, editors, and motion artists.

• Process Improvement: Driving the creation of a company-wide asset sharing system to enforce brand consistency across all internal teams.

• Strategy: Owning the entire strategy and development pipeline for all product launch videos.

The Solution & Deliverables

Successful annual delivery of key marketing assets, including: Product Launch Videos, Retail Videos for major partners like Target, Best Buy, and Walmart, OS 'How-to' videos, and a new YouTube series.

The Impact

• Quantifiable Performance: Between 30–50% increase in views and engagement on video assets across the company website and retail channels.

• Operational Efficiency: The new brand strategy saved the company over $100k annually.

• Delivery Success: The streamlined production process resulted in the on-time launch of 10+ products annually.