The Challenge

To deliver uniquely personalized experiences with omni-channel engagement for high-profile clients under a strict $1M annual retainer.

My Role & Strategy

As Vice President, Group Creative Director, I was responsible for the strategic vision and delivery execution. My approach involved:

• Team Leadership: Leading a dedicated team of motion designers and editors.

• Client Partnership: Collaborating directly with clients and account teams to translate business objectives into creative solutions.

• Innovation in Visualization: I introduced the use of virtual walkthroughs to showcase designs in a 3D space, which was crucial for helping stakeholders visualize the final product before expensive physical implementation.

The Solution & Deliverables

Successful development and delivery of motion graphics content for omni-channel experiences, specifically tailored to increase retail engagement for the client. The use of 3D virtual walkthroughs enabled faster creative sign-off and alignment between design and production teams.

The Impact

• Financial & Operational Success: Achieved100% on-time delivery schedule within the $1M annual retainer.

• Cost Reduction: The implementation of 3D virtual walkthroughs assisted stakeholders and led to a reduced total cost before final implementation by minimizing late-stage changes.