It’s me!
I'm a creative leader who has spent 20 years figuring out how to make technically complex things feel exciting to real people. I've built and led teams at Salesforce, Roku, Razorfish, and Fox, and the through line across all of it has been the same: take something hard, make it feel great, and build the systems that let a team do it consistently at scale.
I don't really think of myself as a traditional creative director. I'm most energized when I'm building the engine behind the work. The processes, the tools, the creative frameworks that give great people room to do their best work. That's where I feel most useful.
These days I'm based in Seattle, originally from Canada, and when I'm not thinking about creative problems I'm usually outside somewhere with my family.
